Exploring Morocco: Lauder Culture Quest 2024

January 8, 2025

Morocco served as the vibrant backdrop for the December 2024 Lauder Culture Quest, an immersive program that brought together 50 Lauder students for a journey through the north African country’s diverse landscapes and rich history. Modeled after an Amazing Race-style competition, Lauder Culture Quest invites students to vote annually on a destination and travel in teams for 8 days to explore a new region of the world. Participants engage in activities and local interactions to earn points, culminating in the announcement of a winning team at the trip’s closing dinner.

With six groups following distinct itineraries, the Morocco adventure allowed students to explore the country in unique ways while also coming together for key celebrations.

The journey began with a welcome dinner in the enchanting city of Marrakech. Groups then dispersed to visit the opulent Bahia and El Badi Palaces, explore the bustling souks, and enjoy a hot air balloon ride. A street food tour highlighted local cuisine, while visits to the YSL Museum and Majorelle Garden provided insight into the city’s artistic heritage. Participants also engaged in hands-on experiences through pottery workshops and traditional cooking classes. Accommodations in riads offered a chance to experience Morocco’s distinctive architectural style.

Outside Marrakech, the itineraries included visits to several key regions. The Dades Valley unfolded with its dramatic rock formations and ancient kasbahs, while a three-day road trip through the Sahara provided awe-inspiring desert views. Stops included the UNESCO World Heritage site of Aït Benhaddou, the film hub of Ouarzazate, and the serene Atlas Mountains. The journey continued to the dunes of Erg Chebbi near Merzouga, where participants camped in the desert and explored the surrounding landscape on camels and ATVs.

Some groups also ventured to the coastal city of Essaouira and the urban centers of Casablanca and Rabat. In Chefchaouen, participants explored the iconic blue-painted streets of the town, with a farewell dinner in the ancient city of Fes marking the conclusion of the program.

See photos and learn more about the 2024 LCQ here.

Colorful street art on blue walls, featuring a large mural of a person in traditional attire, vibrant tapestries, and painted pots on stairs.
A lush garden with various types of tall cacti and palm trees, set against a clear blue sky. The ground is covered with gravel, creating a desert-like landscape.